We are your commercial


We partner with Seed and SeriesA startups get their first £1-£2million in revenue. Based on a tried and tested model and a strong belief that revenue is better than investment, we [The Sandpit] have an established infrastructure to help deliver the first and most important milestones for any B2B Enterprise software business in the HR/ Recruitment space.

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The Process


The Sandpit taps into its extensive network of key stakeholders in the market. By qualifying the market need for the product before the company joins The Sandpit, we win customers and drive revenue into the business from day one.


If the Proof of Concept phase is successful, the company is on-boarded into The Sandpit infrastructure: at this stage, our central marketing and sales experts will execute the full commercial plan and work towards the agreed key performance indicators.


Whether it be sales, marketing, HR, finance or legal, we have all the right tools, proven processes and experienced staff the company needs. The founders focus on perfecting their product offering and The Sandpit make sure all aspects of the business are scalable.


The company now has strong growth, an expanding client base and a team of dedicated full-time staff. It’s celebration time! Together, we have built a product into a successful business. Next, we help the company move into its own offices and prepare for Series A/B raising and/or a strategic M&A deal.

We make connections to join the dots

Jesse Westgate

Jesse Westgate

Portfolio Director

Jesse is an experienced technology sales & marketing leader with a successful track record of building highly effective teams, specialising in new business acquisition and development of new solution sales, products and end user markets.

Rachel Barnes

Rachel Barnes


Rachel Barnes started her career in Recruitment, both agency and in house, before moving into Investment Banking. She has 15 years in banking, starting in HR and progressing into client relationship management for equity derivatives, change management, transformation and innovation. Latterly, she spent time consulting for The Future Laboratory and a digital training start up before joining HRTech @ The Sandpit. Rachel has an in depth knowledge of recruitment and HR, on a global scale as well as a good network of HR professionals.

Simon Campbell

Simon Campbell


Simon Campbell is a serial entrepreneur having founded and built six businesses (“won two, drawn two, lost one”, The Sandpit is his sixth) in the tech, marketing and publishing sectors in Europe. Besides overall responsibility for making sure the bread is on the table and top level Sandpit strategic vision/direction, his primary focus is on sales, funding and commercial strategy for The Sandpit and portfolio companies